Ad Council Campaign
On March 31, 2009 Acting Surgeon General Steven K. Galson, M.D., M.P.H and model Mercedes Yvette in the Great Hall at Health and Human Services unveiled a national multimedia public service media campaign targeted to raise awareness of Lupus among women who are at greatest risk of the disease.
Created pro bono by Los Angeles-based ad agency Muse Communications, the campaign includes television, radio, print, outdoor and Web advertising, which will all be available in Spanish. The new ads feature real women in the target audience who have been diagnosed with lupus. They portray women who are experiencing symptoms of the disease but have not yet asked their doctors, "Could I have lupus?"
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